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New Tauck Poll Reveals Hawaii as Ultimate Dream Destination

Posted on March 13, 2014

Hawaii may be America’s 50th state, but it’s number-one in the hearts of U.S. travelers as revealed in a recent poll conducted for the top luxury tour operator Tauck by Reuters/Ipsos. More than twenty percent of respondents in the poll picked Hawaii as the place they would visit if neither time or money were a concern, more than doubling the percentage of people who selected Australia/New Zealand, the second most popular destination in the survey. Rounding out the top five dream destinations, in descending order, were Alaska, Great Britain/Ireland, and Italy.

The popularity of Hawaii isn’t surprising, according to Tauck CEO Dan Mahar, because while its climate is certainly appealing to the winter-weary, it offers far more than sunny beaches and a respite from this year’s unusually harsh weather. “This year is Tauck’s 50th anniversary offering tours in Hawaii, so we know first-hand that Hawaii really has it all,” said Mahar. “It has centuries-old culture and a compelling history. It has a vibrant culinary scene, and of course, it has world-famous beaches. It’s interesting to note that Hawaii was the number-one choice in all eight regions of our survey group,” added Mahar, “so its appeal isn’t just limited to people in areas that have seen a lot of snow.” In fact, according to Mahar, the region where Hawaii was named most frequently (33%) as the top destination was the U.S. Southwest which, relatively speaking, experiences fairly mild winter weather.

“The Hawaiian Islands have long been the preferred tropical vacation destination for travelers around the world as each of our six main islands – Kauai, Oahu, Molokai, Lanai, Maui, and Hawaii Island – offer a unique personality and sense of place rooted in our host Hawaiian culture,” said John Monahan, president and CEO of the Hawaii Visitors and Convention Bureau. “Hawaii has been fortunate to have been ranked at the top of many ‘Dream Destination’ lists over the years and it’s always exciting to know that today’s discerning traveler still appreciates the real value and the ‘only in Hawaii’ diversity of experiences found here. The fact that we also have terrific warm weather year-round makes traveling to the Hawaiian Islands ideal during any time of the year.”

The results of the Tauck survey are findings from an Ipsos poll conducted for Thomson Reuters from January 30 through February 5, 2014. For the survey, a sample of 2,262 Americans 18+ were interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.3 percentage points. The data were weighted to the U.S. current population data by gender, age, education and ethnicity. Those interested in more information on the Tauck survey results can go to http://www.tauck.com/travel-blog.aspx.

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